I have been impressed with Chipotle’s cause-based marketing (“sustainable agriculture”). But this commercial, aired on the Grammys last night (immediately following Coldplay’s tepid performance no less!) was absolutely brilliant. If you want to understand what the Next Economy looks like, two minutes and twenty seconds is all it takes:

Their commitment to integrity in all aspects of the food business is resonating with the Millenial/Gen Y demographic and they are shaking up artists and the Old Economy alike. Good on ya, Chipotle!